About Me

Brad Morrison is fascinated with the challenges people face in accomplishing what they set out to do in organizations. His research focuses on implementation, which he has studied in several contexts, such as process improvement settings and firms adopting the practices of lean manufacturing. He examines the paradoxes of building organizational capability and implementing innovations. For example, why do the actions some managers take foster the very problems they are attempting to solve? His methods blend organization theory with tools of system dynamics, feedback theory, mathematical modeling and computer simulation to elucidate the relationships between structure in systems and the patterns of dynamic behavior they exhibit over time.

Brad has previously taught at the Sloan School at M.I.T. and in executive education in a variety of settings. He has been a partner at a leading global management consulting firm and has more than 15 years of consulting experience in the retail and consumer products and healthcare industries. He has assisted dozens of organizations wrestling with change in areas such as product development, sourcing, and supply chain management. He has extensive experience in Asia where he has worked in 11 countries for his clients from North America, Asia, and Europe. He has also worked in cancer research and in banking.


Phone: 781.736.2246
Fax: 781.736.2269
Email: bmorriso@brandeis.edu

Mailstop 032
Brandeis University
415 South Street
Waltham, MA, 02454

Media Coverage

Business Simulators in MBA Courses
(Financial Times, April 11, 2011)

The Beer Game
(Brandeis University, 2011)